Signet Jewelers
Julie Yoakum, President, Kay Jewelers & Peoples Jewellers

Signet Jewelers appointed Julie Yoakum as President of Kay Jewelers and Peoples Jewellers, bringing a unique combination of operational rigor, entrepreneurial mindset, and diamond industry expertise to the leadership of Signet’s brands.
Yoakum has 30 years of experience in the jewelry and apparel industries, with a strong track record of sales growth. She previously served as President and Chief Brand Merchant Officer at Helzberg Diamonds where she led product development, sourcing, quality assurance, distribution, and digital transformation. She also held leadership roles at Blue Nile and Eddie Bauer.
Aug 01, 2025