Peter Millar
Matthew Moyer, President, DTC

Peter Millar appointed Matt Moyer as President DTC, responsible for leading and scaling all consumer-facing channels, including retail stores, eCommerce, and large specialty retail, while driving integrated commercial strategy, profitability, and long-term customer growth.
Moyer joins Peter Millar from FRAME, where he most recently served as President of Men’s, overseeing the global men’s business across all channels and categories, including product strategy, merchandising, buying, wholesale, and digital marketing. Earlier in his career, Moyer held senior merchandising and leadership roles at 7 For All Mankind, James Perse, Theory, and Ralph Lauren, building deep experience across omnichannel retail, product development, and full P&L ownership.
Apr 06, 2026





