Placements

Calvin Klein named Ayub Mohamed as Chief Product Officer, overseeing its global product organization, including design and merchandising, with a focus on advancing and executing a global product strategy across categories and regions that strengthens brand equity and drives commercial performance.

Mohamed is a global product leader with more than 20 years of experience across luxury, fashion, and lifestyle brands. Most recently, he served as Executive Vice President of Product at Lacoste, where he oversaw the global product organization spanning design, merchandising, and development. Prior to that, he served as Chief Merchandising Officer at Kenzo (LVMH), President of Tory Sport at Tory Burch, EVP of Merchandising at DKNY and Managing Director of Givenchy in Hong Kong. Earlier in his career, Mohamed held product and merchandising roles at Levi Strauss & Co. and Zara.

“Ayub is an accomplished global product leader with a deep understanding of how to translate a brand’s creative identity into desirable product that drives both consumer relevance and commercial impact,” said Calvin Klein Global Brand President David Savman. “We see significant opportunity to leverage the strength of Calvin Klein’s iconic brand DNA across categories and markets. Ayub’s end-to-end product expertise, deep understanding of the marketplace and global perspective will be instrumental as we continue to strengthen our offering and unlock the full potential of the brand.”

Read more: https://wwd.com/business-news/markets/calvin-klein-ayub-mohamed-chief-product-officer-1239379906/