Placements

YETI appointed Bree Casart VP, Direct to Consumer, a newly created role in which she will unify the company's digital commerce, retail stores, and marketplace channels under one strategy. She will oversee performance marketing, digital product, digital merchandising, and the e-commerce P&L, as well as YETI's retail fleet, to drive profitable growth and a consistent premium customer experience across the brand's largest channel.

Casart brings nearly two decades of digital, marketing, and e-commerce leadership to YETI. Most recently, she served as Chief Customer Officer and Chief Marketing Officer of Shutterfly. Before that, she was SVP, Digital at Hanna Andersson. She has also worked at Nike, J.Crew, and Williams-Sonoma, Inc., and West Elm. She holds a BA in International Political Economy from Colorado College and an MBA in Marketing from NYU Stern School of Business.