Wolverine Worldwide
Justin Cupps, President, Work Group

Wolverine World Wide (NYSE:WWW), has appointed Justin Cupps as President of its Work Group. In this key leadership role, Cupps will oversee Wolverine, CAT Footwear, Bates, HyTest, Harley-Davidson Footwear and Merrell Work and report directly to CEO Chris Hufnagel, as well as joining the company's Executive Team.
Previously, Cupps was Senior Vice President, NA Sport Performance Brands / Sport & Defense Channel for Essilor Luxottica, leading a $1.25 billion portfolio anchored by Oakley and Costa del Mar. With a proven track record of driving sales, profitability, and market share across global performance and lifestyle brands, he brings deep leadership experience from his prior roles at Under Armour, GANT, Adidas and AND 1.
"Justin is a proven leader with deep experience and expertise in brand building, go-to-market commercial strategies, and driving growth," said Hufnagel. "His entrepreneurial spirit and team-first approach make him an ideal fit to lead the Work Group today as we drive to build awesome products and tell amazing stories – focused squarely on our consumer and ultimately delivering value to our shareholders."
Nov 06, 2025





