Wolverine Worldwide
Justin Cupps, President, Work Group
Wolverine Worldwide (NYSE:WWW), has appointed Justin Cupps as President of its Work Group, responsible for leading a portfolio that includes Wolverine, CAT, Bates, HyTest, Harley-Davidson and Merrell Work.
Cupps joins Wolverine Worldwide from Essilor Luxottica, where he led brand management, strategy, and activations across North America for a portfolio of four sports brands. He also spearheaded commercial growth initiatives for the Sport Performance Brands / Sport & Defense Channels for the entire EssilorLuxottica portfolio.
With a proven track record of driving sales, profitability, and market share across global performance and lifestyle brands, Cupps brings deep leadership experience from his prior roles at Under Armour, GANT and Adidas.
Nov 06, 2025
