Skip Navigation


Sun Choe, Global Brand President

VF Corp. announced the appointment of specialty retail executive Sun Choe as Global Brand President of Vans.

With nearly three decades of experience leading design and merchandising for renowned global brands, including lululemon, Marc Jacobs, West Elm, Madewell, Urban Outfitters, Levi’s and the Gap, Choe is a seasoned product leader who will play a key role in the continued transformation of VF’s leadership team and reinvigoration of the storied Vans brand.

“Sun is a strong leader who is focused on consumer insight and has a proven track record of driving brand heat, and translating it into financial results. I am confident that Sun is the right leader to take Vans® to new heights,” said Bracken Darrell, President and Chief Executive Officer of VF Corp.

Read full press release >

Jun 03, 2024

Placement Team