Mission
Anton Nistl, Chief Executive Officer
MISSION named Anton Nistl as Chief Executive Officer, where he will lead the pioneering cooling and heat-relief technology brand's next phase of growth as it scales across retail, DTC and B2B channels.
Nistl is a consumer products leader with two decades of experience across footwear, apparel and outdoor lifestyle brands. Most recently, he served as President of SITKA Gear, and before that, he served as Vice President at Converse, President of Hurley, and President of DC Shoes.
Sep 24, 2026
