Placements

Act III-backed Tatte Bakery & Cafe appointed Vicky Land to the newly created role of SVP, Brand & Amplification, responsible for defining and elevating the brand's premium positioning, leading storytelling and content strategy, and overseeing PR, partnerships, and community engagement.

Land joins from Barry's, where she spent nearly a decade as EVP of Brand and Communications for the high-growth fitness concept, securing over one billion annual press impressions, leading brand collaborations with Balmain, lululemon, and Vuori, and helping triple the company's global portfolio. Her prior experience includes SoulCycle and Condé Nast.