Placements

Bare Necessities, a division of Delta Galil Industries Ltd. has appointed Salima Popatia as President, a new position at the online intimate apparel brand, overseeing day-to-day operations and commercial strategy in an effort to intensify digital growth.

Popatia has more than two decades of experience in beauty, fashion and eCommerce. She was most recently Chief Marketing and Digital Officer at the Orveon Global beauty company where she orchestrated consumer strategies for the BareMinerals, Laura Mercier and Buxom brands. Her career also includes senior roles at The Estée Lauder Cos., Stuart Weitzman and Luxottica. She is credited with scaling global eCommerce businesses and stabilizing portfolios during periods of expansion.

“Salima is a disciplined operator who thrives in complex digital-first environments,” Delta Galil CEO Isaac Dabah said in a statement. “She brings the accountability and rigorous operating mindset required to move the business forward. As Bare Necessities continues to scale, Salima’s leadership will sharpen our execution and deepen our connection with the next generation of customers.”

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