Placements

Crocs announced the promotion of Rupert Campbell to Executive Vice President and President of the HEYDUDE brand, and he will also join the company’s executive leadership team and report directly to the CEO.

KPA assisted with Campbell’s placement as SVP, Chief Commercial Officer for HEYDUDE in March 2025, where he was responsible for overseeing and executing the commercial strategy for the HEYDUDE brand globally. With his promotion to Brand President, he will lead all elements of the brand's product, marketing, and commercial go-to-market strategy.

An accomplished executive and expert in the footwear industry, Rupert's consumer-first mindset, operational excellence, and long-term brand-building prowess position him well to lead the brand. Prior to joining Crocs, Inc., Rupert served as the President of adidas North America, where he led a market of more than $6 billion in revenue and a team of more than 10,000.

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