Rhone
Alexa Andersen, Chief Merchandising Officer
Alexa Andersen has been named Chief Merchandising Officer at Rhone — the brand's first — where she will oversee both the merchandising and design teams as the performance lifestyle brand continues to scale.
Andersen brings more than two decades of experience in the performance apparel industry. Most recently, she served as Senior Vice President of Merchandising at Puma North America, where she led the merchandising organization across wholesale and direct-to-consumer businesses, overseeing footwear, apparel and accessories, as well as collaborations and partnerships. Prior to Puma, she was at Lululemon, where she led product creation and merchandising for strategic initiatives and helped build emerging, high-growth areas across technical performance and major global brand moments, including the Olympic Games. Andersen also held merchandising leadership roles at Adidas, Asics and Nike earlier in her career.
What drew her to Rhone, in her own words, was “the chance to be part if a business that’s moved past the start-up stage but is still very much in growth mode, where you can actually see the fruits of your labor. The product is incredible, the people are some of the most genuine I’ve met in this industry, and it’s clear that the commitment to mental fitness isn’t just a marketing message, it’s something that’s truly lived and believed in.”
Sep 15, 2026
